| Titre : | Business class | | Type de document : | Livres, articles, périodiques | | Auteurs : | David Cotton ; Sue Robbins | | Editeur : | Walton-on-Thames : Nelson | | Année de publication : | 1993 | | Importance : | 184 p | | Présentation : | ill | | Format : | 28 cm | | ISBN/ISSN/EAN : | 978-0-17-556337-1 | | Langues : | Anglais (eng) | | Mots-clés : | English language Business English Textbooks for foreign speakers Anglais -- Apprentissage | | Index. décimale : | 811.111 Anglais | | Résumé : | Business Class is a topic- and skills-based course for business professionals and students of business at an upper-intermediate to advanced level of English. Thé course will develop students' oral and written communication skills, while at the same time enlarging their knowledge of the business world.
The coursebook comprises 15 units as follows:
- 12 units which focus on business topics such as Corporate Strategy, Marketing Ethics and Pan-European Advertising. The topics are developed through a variety of authentic reading and listening materials and culminate in a case study which involves the students in a role play, simulation or problem-solving activity.
- 3 units which provide training in the key business skills required for negotiations, présentations and meetings. The emphasis is on improving both the organisational and language skills needed for students to perform more effectively in the world of international business.
Key Features:
- Extensive use of authentic material
- Development of all four language skills
- Focus on advanced-level grammar and vocabulary
- Oral and written activities based on case-study materials Emphasis on developing key business communication skills
- Writing tasks based on the London Chamber of Commerce English for Business examination (Levels 2 and 3)
- Contains a tapescript and answer key Business Class is accompanied by two cassettes. |
Business class [Livres, articles, périodiques] / David Cotton ; Sue Robbins . - Walton-on-Thames : Nelson, 1993 . - 184 p : ill ; 28 cm. ISBN : 978-0-17-556337-1 Langues : Anglais ( eng) | Mots-clés : | English language Business English Textbooks for foreign speakers Anglais -- Apprentissage | | Index. décimale : | 811.111 Anglais | | Résumé : | Business Class is a topic- and skills-based course for business professionals and students of business at an upper-intermediate to advanced level of English. Thé course will develop students' oral and written communication skills, while at the same time enlarging their knowledge of the business world.
The coursebook comprises 15 units as follows:
- 12 units which focus on business topics such as Corporate Strategy, Marketing Ethics and Pan-European Advertising. The topics are developed through a variety of authentic reading and listening materials and culminate in a case study which involves the students in a role play, simulation or problem-solving activity.
- 3 units which provide training in the key business skills required for negotiations, présentations and meetings. The emphasis is on improving both the organisational and language skills needed for students to perform more effectively in the world of international business.
Key Features:
- Extensive use of authentic material
- Development of all four language skills
- Focus on advanced-level grammar and vocabulary
- Oral and written activities based on case-study materials Emphasis on developing key business communication skills
- Writing tasks based on the London Chamber of Commerce English for Business examination (Levels 2 and 3)
- Contains a tapescript and answer key Business Class is accompanied by two cassettes. |
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