Titre : | Global strategic management | Type de document : | Livres, articles, périodiques | Auteurs : | Kamel Mellahi, Auteur ; Jedrzej George Frynas, Auteur ; Paul Finlay, Auteur | Editeur : | Oxford : Oxford University Press | Année de publication : | 2004 | Importance : | xix-395 p. | Format : | graphiques et mise en page en couleur | ISBN/ISSN/EAN : | 978-0-19-926615-9 | Note générale : | Index | Langues : | Anglais (eng) | Mots-clés : | Entreprises multinationales Gestion Planification stratégique Relations économiques internationales Mondialisation Aspect économique International business enterprises Management Case studies Strategic planning International economic relationsi Commerce international Gestion stratégique RSE Responsabilité sociale des entreprises Nouvelles technologies Cas pratiques Sites web Bibliographie | Index. décimale : | 339.5 Commerce extérieur. Commerce international | Résumé : | Global Strategic Management is a core textbook for International and Global Strategy courses, and is suitable as a supplementary text for strategic management or international business courses. This text is the first to offer a truly global, as opposed to multinational, perspective on strategy. It covers both traditional strategic management topics, and new topics, such as corporate social responsibility and new technologies. Global Strategic Management gives the student a thorough understanding of the wide range of theories and research available in this field, while providing both mini-cases and full-length cases of successful global companies from the United States, Europe and emerging economies, such as India. ONLINE RESOURCE CENTRE For lecturers: suggested answers to discussion questions and case questions, PowerPoint slides. For students: links to web sites of interest |
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