| Titre : | Exploring public relations and management communication | | Type de document : | Livres, articles, périodiques | | Auteurs : | Ralph Tench, Auteur ; Stephen Waddington, Auteur | | Mention d'édition : | Fifth Edition | | Editeur : | Harlow, England : Pearson education international | | Année de publication : | 2021 | | Importance : | 644p. | | Présentation : | Nombreuses illustrations en couleurs; fonds de pages colorés et titres en couleurs | | ISBN/ISSN/EAN : | 978-1-292-32174-5 | | Prix : | 62,70 € | | Note générale : | Bibliography by chapter. Glossary. Index | | Langues : | Anglais (eng) | | Mots-clés : | Relations publiques Communication Organismes publics Institutions Management Publicité d'intérêt public
Relations avec la clientèle Techniques de communication En langue anglaise | | Index. décimale : | 659 Publicité. Information. Relations publiques (Industries du transport et de la communication. Comptabilité. Gestion d'entreprise. Relations publiques) | | Résumé : | The COVID-pandemic will affect aspects of society and the economy. It is most definitely going to affect the communications industry. Authors’ve made a start at reflecting this by adding new material in the past few months as the book went to print. Exploring PR and Management Communication brings together theory and practice. It has a strong pedagogical design combining theory and practice, case studies, and practitioner diaries.
However, there are many questions about public relations and its practice which remain under explored. These we aim to highlight in this book, inspiring readers to investigate further, possibly through detailed research for undergraduate and postgraduate projects, dissertations and theses. | | Note de contenu : | Part 1. The context of public relations
Part 2. Public relations theories and concepts
Part 3. Public relations specialisms
Part 4. Sectoral considerations
Part 5. What next ? |
Exploring public relations and management communication [Livres, articles, périodiques] / Ralph Tench, Auteur ; Stephen Waddington, Auteur . - Fifth Edition . - Harlow, England : Pearson education international, 2021 . - 644p. : Nombreuses illustrations en couleurs; fonds de pages colorés et titres en couleurs. ISBN : 978-1-292-32174-5 : 62,70 € Bibliography by chapter. Glossary. Index Langues : Anglais ( eng) | Mots-clés : | Relations publiques Communication Organismes publics Institutions Management Publicité d'intérêt public
Relations avec la clientèle Techniques de communication En langue anglaise | | Index. décimale : | 659 Publicité. Information. Relations publiques (Industries du transport et de la communication. Comptabilité. Gestion d'entreprise. Relations publiques) | | Résumé : | The COVID-pandemic will affect aspects of society and the economy. It is most definitely going to affect the communications industry. Authors’ve made a start at reflecting this by adding new material in the past few months as the book went to print. Exploring PR and Management Communication brings together theory and practice. It has a strong pedagogical design combining theory and practice, case studies, and practitioner diaries.
However, there are many questions about public relations and its practice which remain under explored. These we aim to highlight in this book, inspiring readers to investigate further, possibly through detailed research for undergraduate and postgraduate projects, dissertations and theses. | | Note de contenu : | Part 1. The context of public relations
Part 2. Public relations theories and concepts
Part 3. Public relations specialisms
Part 4. Sectoral considerations
Part 5. What next ? |
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